The world is changing! This kind of cold calling has to stop.
RichCold calling is a tough business. Most people hate cold calls because the person is inconsiderate and their message is irrelevant. I call that "disruptive marketing" and it is getting…
9 sales fails writing an introductory email
Lately I've been pouring myself into training on copy writing, that is, coming up with compelling text for website pages, nurture emails and sales introductory email. My eyes are now…
Copywriting for Marketing Collateral that Converts
"Conversion" is a pervasive theme in many of my digital marketing articles. It takes a lot of factors to make even a small difference in the number of visitors/readers who…
Inbound Marketing Tour: Grow with Hubspot
Back in 2010, I first read Inbound Marketing: Get Found Using Google, Social Media, and Blogs by Brian Halligan and Dharmesh Shah. Loved the lucid argument the book made and…
Should you worry about email deliverability and spam email?
Many small and medium-sized businesses don't use their own email server(s) for sending out marketing emails to customers and prospects. Does that mean we shouldn't be concerned with email deliverability…
Checklist: Writing Killer Email Subject Lines
You are familiar with a lead funnel or pipeline, right? It's the stages a lead must pass through on the way to becoming an opportunity. There's an analogous funnel with…
Your campaign performance report made easy
Far too many businesses view demand generation as lead generation, simply using the number of leads acquired for their campaign performance report. Those businesses over look an important question: how…
Getting Started: Your Email Marketing Strategy
Chris Baggot says it very clearly: "Email is the greatest marketing tool in history. If used properly, nothing is more personalized, inexpensive, interactive or easier to execute than email marketing."…