What is Demand Generation?
RichJust this week I asked two people what they thought "Demand Generation" meant. One was a recent college graduate with a degree in Journalism; the other was a 40-year old…
Get to Know Your Sales Funnel and Conversion Points
The sales funnel is a fundamental concept in demand generation. It is a framework you use to define the different stages for potential sales. Let's discuss the purpose and benefit.The…