Case Study on Measuring Conversion
RichRecently, I broke down the sales process for a small consulting firm and identified all of the conversion points. Conversion Points refer to steps or stages where prospective customers can…
Defining Lead Stages and Conversion Funnel
If you didn't completely identify with the standard sales funnel, that's understandable. The model was designed around B2B sales models involving long a long sales cycle and a dedicated sales…