Your campaign performance report made easy
RichFar too many businesses view demand generation as lead generation, simply using the number of leads acquired for their campaign performance report. Those businesses over look an important question: how…
Do You Need a CRM System?
In my experience, the biggest mindset difference between small companies' demand generation efforts and big companies' comes down adopting customer relationship management software, CRM. It's the first thing big companies…
Get to Know Your Sales Funnel and Conversion Points
The sales funnel is a fundamental concept in demand generation. It is a framework you use to define the different stages for potential sales. Let's discuss the purpose and benefit.The…