Your campaign performance report made easy
RichFar too many businesses view demand generation as lead generation, simply using the number of leads acquired for their campaign performance report. Those businesses over look an important question: how…
What is Demand Generation?
Just this week I asked two people what they thought "Demand Generation" meant. One was a recent college graduate with a degree in Journalism; the other was a 40-year old…
Single Goal of Demand Generation Websites
The definition of demand generation is to attract online visitors who are interested in your product or service. Based on that, the goal of a demand generation website is to…