Inbound Marketing Tour: Grow with Hubspot
RichBack in 2010, I first read Inbound Marketing: Get Found Using Google, Social Media, and Blogs by Brian Halligan and Dharmesh Shah. Loved the lucid argument the book made and…
Getting Started: Your Email Marketing Strategy
Chris Baggot says it very clearly: "Email is the greatest marketing tool in history. If used properly, nothing is more personalized, inexpensive, interactive or easier to execute than email marketing."…
CRM is Useless without the Right Processes
Investing in a CRM system does not transform your company into a smooth-running, efficient, sales and marketing machine. Using a CRM system the right way will put you on a…
Do You Need a CRM System?
In my experience, the biggest mindset difference between small companies' demand generation efforts and big companies' comes down adopting customer relationship management software, CRM. It's the first thing big companies…