Most lead generation methods recommend only capturing a small amount of information in exchange for your offer. That is sound advice but presents a variety of challenges. For example, what…
When do you capture data? When is the optimal point to capture what type of data? Truth is, I don’t know but I know who does… you!First, let’s touch upon…
We’ve discussed actionable data but that didn’t address how best to capture all the data you want. Before we can talk about the data you want, you need to understand…
Not every lead you get is ready to buy. If that’s the case then you need to communicate with them and nurture them until they are ready. To do that…
Rich