What is Lead Management?
Rich"Lead Management" is managing your leads, silly! Unlike the definition of Demand Generation, I find Lead Management a bit broader and harder to define. Let me propose one definition to…
Defining Lead Stages and Conversion Funnel
If you didn't completely identify with the standard sales funnel, that's understandable. The model was designed around B2B sales models involving long a long sales cycle and a dedicated sales…
Get to Know Your Sales Funnel and Conversion Points
The sales funnel is a fundamental concept in demand generation. It is a framework you use to define the different stages for potential sales. Let's discuss the purpose and benefit.The…