Copywriting for Marketing Collateral that Converts
Rich"Conversion" is a pervasive theme in many of my digital marketing articles. It takes a lot of factors to make even a small difference in the number of visitors/readers who…
Brian Massey Book Highlights: Strategies for the 5 Types of Websites
My friend Dag Nybo from BizCoachAustin.com gave me the heads up on Brian Massey's latest book: Your Customer Creation Equation. Brian is the self-branded "conversion scientist". I've seen him present…
Website Getting Started Guide
Your business needs a website. The keyword in that sentence is "needs"! Here's my getting started tutorial on going live with a cost-effective website. In this resource, I go over…
Case Study on Effective Website Conversion
My last post hammered home a single point: there's only one goal for a demand generation website. Advice is fine but some examples would be better.Have a look at Wolfgang…
Single Goal of Demand Generation Websites
The definition of demand generation is to attract online visitors who are interested in your product or service. Based on that, the goal of a demand generation website is to…
Custom Designed Website or Template?
Building a new website is not a trivial undertaking. There are 1,000 things to do but, at the end of the day, only a few things you actually need to…