9 sales fails writing an introductory email
RichLately I've been pouring myself into training on copy writing, that is, coming up with compelling text for website pages, nurture emails and sales introductory email. My eyes are now…
Should you worry about email deliverability and spam email?
Many small and medium-sized businesses don't use their own email server(s) for sending out marketing emails to customers and prospects. Does that mean we shouldn't be concerned with email deliverability…
Checklist: Writing Killer Email Subject Lines
You are familiar with a lead funnel or pipeline, right? It's the stages a lead must pass through on the way to becoming an opportunity. There's an analogous funnel with…
Getting Started: Your Email Marketing Strategy
Chris Baggot says it very clearly: "Email is the greatest marketing tool in history. If used properly, nothing is more personalized, inexpensive, interactive or easier to execute than email marketing."…