Your campaign performance report made easy
RichFar too many businesses view demand generation as lead generation, simply using the number of leads acquired for their campaign performance report. Those businesses over look an important question: how…
Is a Bird in Hand Really Worth Two in the Bush?
They say “a bird in hand is worth 2 in the bush”. I say, “how can you be so sure?”The bird in hand represents a paying customer – that does…
Case Study on Measuring Conversion
Recently, I broke down the sales process for a small consulting firm and identified all of the conversion points. Conversion Points refer to steps or stages where prospective customers can…