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Demand Generation 411

Your Digital Demand Generation & Lead Management Plan

Demand Generation 411

Your Digital Demand Generation & Lead Management Plan

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Analytics

Your campaign performance report made easy

Rich Dec 11, 2016 0 Comments

Far too many businesses view demand generation as lead generation, simply using the number of leads acquired for their campaign performance report. Those businesses over look an important question: how…

Analytics

Is a Bird in Hand Really Worth Two in the Bush?

Rich Sep 8, 2012 0 Comments

They say “a bird in hand is worth 2 in the bush”. I say, “how can you be so sure?”The bird in hand represents a paying customer – that does…

Analytics

Case Study on Measuring Conversion

Rich Jul 26, 2012 0 Comments

Recently, I broke down the sales process for a small consulting firm and identified all of the conversion points. Conversion Points refer to steps or stages where prospective customers can…

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Demand Generation 411

Your Digital Demand Generation & Lead Management Plan

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