What is Lead Management?
Rich"Lead Management" is managing your leads, silly! Unlike the definition of Demand Generation, I find Lead Management a bit broader and harder to define. Let me propose one definition to…
CRM is Useless without the Right Processes
Investing in a CRM system does not transform your company into a smooth-running, efficient, sales and marketing machine. Using a CRM system the right way will put you on a…
Do You Need a CRM System?
In my experience, the biggest mindset difference between small companies' demand generation efforts and big companies' comes down adopting customer relationship management software, CRM. It's the first thing big companies…