Defining Lead Stages and Conversion Funnel
RichIf you didn't completely identify with the standard sales funnel, that's understandable. The model was designed around B2B sales models involving long a long sales cycle and a dedicated sales…
Get to Know Your Sales Funnel and Conversion Points
The sales funnel is a fundamental concept in demand generation. It is a framework you use to define the different stages for potential sales. Let's discuss the purpose and benefit.The…
Case Study on Effective Website Conversion
My last post hammered home a single point: there's only one goal for a demand generation website. Advice is fine but some examples would be better.Have a look at Wolfgang…
Single Goal of Demand Generation Websites
The definition of demand generation is to attract online visitors who are interested in your product or service. Based on that, the goal of a demand generation website is to…
Custom Designed Website or Template?
Building a new website is not a trivial undertaking. There are 1,000 things to do but, at the end of the day, only a few things you actually need to…