The world is changing! This kind of cold calling has to stop.
Cold calling is a tough business. Most people hate cold calls because the person is inconsiderate and their message is irrelevant. I call that "disruptive marketing" and it is getting…
Cold calling is a tough business. Most people hate cold calls because the person is inconsiderate and their message is irrelevant. I call that "disruptive marketing" and it is getting…
Lately I've been pouring myself into training on copy writing, that is, coming up with compelling text for website pages, nurture emails and sales introductory email. My eyes are now…
"Conversion" is a pervasive theme in many of my digital marketing articles. It takes a lot of factors to make even a small difference in the number of visitors/readers who…
Back in 2010, I first read Inbound Marketing: Get Found Using Google, Social Media, and Blogs by Brian Halligan and Dharmesh Shah. Loved the lucid argument the book made and…
Many small and medium-sized businesses don't use their own email server(s) for sending out marketing emails to customers and prospects. Does that mean we shouldn't be concerned with email deliverability…
You are familiar with a lead funnel or pipeline, right? It's the stages a lead must pass through on the way to becoming an opportunity. There's an analogous funnel with…
Far too many businesses view demand generation as lead generation, simply using the number of leads acquired for their campaign performance report. Those businesses over look an important question: how…
Chris Baggot says it very clearly: "Email is the greatest marketing tool in history. If used properly, nothing is more personalized, inexpensive, interactive or easier to execute than email marketing."…